During the last decade manufacturing companies have seen marketing tactics like website development, search engine optimization, and email marketing go from gimmicks to game-changers. In this half-day event sponsored by Georgia Association of Manufacturers and 352 Media Group, you will learn about the common mistakes companies make in the digital world and how to avoid them. You will also discover tools that will dramatically improve the experience your clients and prospects have with your Website, and start to understand how to leverage that complicated world of search engine rankings.

About the speakers:

Geoff Wilson – Geoff Wilson is President and CEO of 352 Media Group. Geoff founded the company more than 15 years ago in his college dorm room and has grown the company to include 70 employees and offices in Atlanta, Tampa, Orlando, Jacksonville and Gainesville, Florida.  

Geoff has formed long-term business partnerships with premier clients including Porsche, Microsoft, Wells Fargo, CNN, Super Media, American Express and Tech Data. 352 Media Group manages the website development and marketing for all of Ben & Jerry’s Ice Cream franchises and Geoff was appointed to Ben and Jerry’s National Franchise Advisory Board in 2004 and its National Franchise Marketing Council in 2005.

Geoff was recognized as one of America’s Top 30 Young Entrepreneurs by INC Magazine in July 2006. He is an Entrepreneurship and Internet Marketing Strategy adjunct professor and speaks to many industry conferences and groups nationwide.

Peter Van Rysdam – Peter is the Chief Marketing Officer of 352 Media Group and one of the company’s co-founders.  He has worked with Geoff since the company’s inception and been a partner in its growth to open offices in Atlanta, Tampa, Orlando and Jacksonville.

Peter has played a pivotal role in the company’s partnerships with premier clients including Porsche, Microsoft, Wells Fargo, CNN, Super Media, American Express and Tech Data.

Peter is a featured columnist on the social media and marketing blog Mashable.com. He is a frequent speaker at a variety of events including social media marketing workshops and chambers of commerce nationwide.

Erin Everhart – Erin is the director of Web Marketing at 352 Media Group where she oversees client marketing solutions. Based in the Atlanta office, Erin works with some of the company’s most well-known clients, including Microsoft, Wells Fargo and Coupon Mom.

A former journalist and book editor, Erin specializes in search engine optimization and is a recognized expert in analytics, link building, content development and social media marketing.  Erin is a professional speaker at SMX, the world’s largest search marketing conference, and a contributing writer for Mashable, Small Business Trends and Search Engine Land. She lives in Atlanta.

Pete Bernardo – Pete Bernardo is a User Experience and Digital Strategist for 352 Media Group in the Atlanta office.  Pete has developed integrated marketing solutions for the some of the company’s largest brands including Microsoft, Porsche, American Express, General Electric, and Ben & Jerry’s. 

Pete’s specialty is partnering with clients to understand their challenges, and create effective solutions that meet and exceed their goals, while keeping pace with the fast-changing changing digital world.

Pete has won five Addy awards for his design work. He lives in Atlanta with his wife and their daughter.